MDC Partners held a book signing event for Strategic Conversations in their Innovation Center in Manhattan this past Thursday January 8th.  We had documented the use of strategic conversations at one of MDC’s network partners, KBS+.  Besides providing the space, MDC also catered the event and were otherwise fantastic hosts.

After being introduced by Amy Stanchak, MDC’s Vice President for Recruiting, I gave a brief talk on KBS’s successful use of strategic conversations to create and execute business model innovation. I  also interviewed two of KBS’s employees — Nick Vidovich (center in the picture) and Kyle Janisch — who helped drive one of KBS’s key strategic initiatives, the Hyde Space.

Thanks to everyone who could come — JC and I thoroughly enjoyed the evening.

Cheers, Bruce

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